September 22, 2023

1990 BMW 7 Series Review and Pricing: A Trip Down Memory Lane



The 1990 BMW 7 Series was a true embodiment of luxury, performance, and cutting-edge technology in its era. As we delve into the past, let’s take a trip down memory lane and explore the features, performance, and pricing of this iconic BMW sedan from three decades ago.

Design and Aesthetics

The 1990 BMW 7 Series, also known as the E32, was designed to be a statement of elegance and sophistication. Its sharp, angular lines were a departure from the previous generation’s design, offering a more modern and muscular appearance. The iconic kidney grille and quad-headlights added a touch of class, making it instantly recognizable as a BMW.

Interior and Comfort

Step inside the 1990 7 Series, and you’d find a cabin that exuded opulence. Premium leather upholstery, wood trim, and a driver-oriented cockpit made it a delightful place to spend time. Notable features included power-adjustable seats, dual-zone climate control, and a high-quality sound system – all of which were considered top-of-the-line at the time.

Performance and Handling

Under the hood, the 1990 BMW 7 Series offered a range of powerful engine options. The most notable was the 5.0-liter V12 engine found in the 750iL, which produced 296 horsepower. This engine allowed the 7 Series to accelerate from 0 to 60 mph in just over 7 seconds – an impressive feat for a luxury sedan of its time.

The sedan’s handling was also praised for its precision and agility. BMW’s engineering prowess was evident in the car’s well-balanced chassis, which provided a smooth and comfortable ride while maintaining sporty handling characteristics.


The 1990 7 Series was ahead of its time when it came to technology. It featured innovations like onboard diagnostics, automatic stability control, and an advanced climate control system. The 7 Series even had a rudimentary form of navigation, although it pales in comparison to today’s GPS systems.


In 1990, the BMW 7 Series came with a price tag that reflected its luxury and performance. The base 735i started at around $49,000, while the more powerful 750iL commanded a premium price of approximately $65,000. When adjusted for inflation, these prices would be significantly higher today.


The 1990 BMW 7 Series left a lasting legacy in the luxury car segment. It set a benchmark for performance, comfort, and technology that other manufacturers aspired to achieve. The E32 series paved the way for future 7 Series models, which continue to be a symbol of BMW’s commitment to excellence in the automotive world.


The 1990 BMW 7 Series, with its stunning design, opulent interior, powerful performance, and pioneering technology, remains a classic in the world of luxury automobiles. Its legacy lives on in the modern iterations of the 7 Series, which still bear the hallmarks of BMW’s dedication to creating exceptional driving experiences. For those lucky enough to own or have experienced a 1990 7 Series, it’s a testament to the timelessness of BMW’s engineering and craftsmanship.

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